Sony India brings together Jugalbandi between two singing superstars, Kailash Kher and Shreya Ghoshal, for a web concert. Sony has created a micro-site for the same which can be accessed at :http://www.sony.co.in/microsite/homeaudiovideo/index.html
With the launch of this new microsite, Sony believes that with this new initiative people would seek to look for better quality audio devices which help them listen to and catch every frequency of music and rhythm that are often passed unheard due to incapable hardware.
The complete journey from realization to song creation followed by webcert can be seen on the mentioned link and can also be followed through #ProjectResound on Social Platforms to track updates and customer reactions. To add more to it, Sony has added engagement activities like Quiz on Shreya & Kailash journey.
“Sony as brand has always stood for innovation and enjoys a healthy consumer mind space. Sony through this campaign will showcase what an upgraded sound experience means. Through this campaign we have got together popular Indian music artists Kailash Kher and Shreya Ghoshal, who will convey the message of “Upgrade your ears” through a live web concert”, said Mr. Kenichiro Hibi, Managing Director, Sony India.
The web concert is scheduled to take place on 12th September, 2013 at 4 pm www.sony.co.in/upgradeyourears