Categories: AppsMobileNews

WOWSOME an innovative new mass medium based on augmented reality

Augmented reality was barely a concept few years ago which looked too good to believe. Today the same innovative technology with some brilliant ideas can be seen in action and we believe there is a lot better to come in future.

WOWSOME being one such application designed based on the concept of augmented reality which create a whole new opportunity for advertising medium. WOWSOME is an application by Rev Eye Technologies Pvt. Ltd. based out of Hyderabad, India that transforms how a user might interact with their surroundings and that’s what we know as augmented reality. It’s available as a mobile application ready for two mobile operating systems as of now, Android and iOS but shall be soon out for Windows Phone.

How does it work?

It uses the host smartphone’s camera to scan for the physical image. Then the app identifies the object and looks for pre-loaded multimedia content related to the identified object. One example which we witnessed was an interactive invitation at an interaction with WOWSOME team. Scanning the invitation from the app transformed into an interactive multimedia content with AV.


Image Source : Facebook Page WOWSOME

In a short interaction with Mr. Vishal Reddy, Founder CEO, WOWSOME, he told us how he came up with the name which is what you might already have predicted WOW + AWESOME = WOWSOME. He also explained that there are those conventional methods and these new digital methods of advertising but WOWSOME is actually a bridge between these two mediums. In response to our question about the need for this, he told us about its accessibility for both publishers and the targeted users without any restrictions.

The app also includes some of the fancy features which they call WOW Art creating fun pictures with a catalog of objects/people/characters. WOWSOME has partnered with some of the brands like Jaguar, Budweiser, FUJIFILM to roll out the new advertising medium which assists brands to interact with their customers better.

The app is available as a free download on Google Play Store and Apple App Store. Download the app and scan the image below to see demo. For more information visit wowsomeapp.com

Hans Gogia

Hans is a tech enthusiast and an Android fanboy who has been blogging for the past three years. He is an engineer by profession and loves to play with gadgets in his free time. He is currently using a OnePlus One as his daily driver probably running a custom ROM and few mods.

Recent Posts

SENS MJ 2 Neckband Review

SENS, a new wearables company in India launched a handful of devices in the country.…

2 years ago

Truke Buds F1 True Wireless Earbuds Review

The true wireless earbuds market is growing rapidly in India. Truke, a German brand with…

2 years ago

Jabra Elite 4 Active True Wireless Earbuds Review

Jabra has been one of the leading brands in audio peripherals since the company’s outset…

3 years ago

Nokia C01 Plus Review: The Budget Smartphone For Everyone!

The entry-level price segment i.e the price bracket under Rs. 10k has not seen much…

3 years ago

Infinix Smart 6 Review: The Best Value For Money Smartphone

Infinix is well known for launching a budget range of smartphones in India that offer…

3 years ago

Technology Trends That Impact Business Communication

Running a business requires more than just financial solid and customer relations. To successfully grow…

3 years ago