News : Aircel launches One Nation One Rate plan for free roaming

Aircel has been one of the first network carriers to come up with Apple iPhone in India starting from iPhone 3GS and now Aircel bags the title of first network carrier to launch the free roaming in India with their ‘One Nation One Rate’ plan.

This plan offers one rate for Voice, SMS and Data in home circles and on roaming on Aircel network.

‘One nation, one rate’ will provide the following One India tariff to Aircel customers:

• Voice – Local/National calling at 1paisa/second in Home circle as well as on roaming on Aircel
  network. Incoming calls while on Roaming on Aircel network will be free
• SMS – Local and National SMS at Re 1/SMS in Home circle as well as while on Roaming
• Data – User will be able to carry the home circle rate while on roaming

The product is available in Delhi for Rs. 39. For details on other network circles visit www.aircel.com

Press Release

Aircel launches revolutionary product ‘One Nation, One Rate’;pioneers the concept of free roaming.

New Delhi, January 28, 2013: In a step that will revolutionize the voice market in the country, Aircel, one of India’s leading telecom players, launched a revolutionary product ‘One Nation, One Rate’. The product offers one rate for Voice, SMS and Data in home circles and on roaming on Aircel network. The product is an industry first, and will redefine the user experience and consumption of voice services in the country. The product does not only do away with roaming charges but also provides lucrative voice, SMS and data tariffs.

‘One nation, one rate’ will provide the following One India tariff to Aircel customers:
• Voice – Local/National calling at 1paisa/second in Home circle as well as on roaming on Aircel
network. Incoming calls while on Roaming on Aircel network will be free
• SMS – Local and National SMS at Re 1/SMS in Home circle as well as while on Roaming
• Data – User will be able to carry the home circle rate while on roaming

Anupam Vasudev, Chief Marketing Officer, Aircel, said “In India, which is the world’s most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched ‘One nation, one rate’, which will enable us to take a lead in the voice space as well. Our core values – ‘Simple, Creative and Trustworthy’ reflect in this product that will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming. We believe that the launch of this product will create a community of Aircel users and will mark the start of an important chapter in India’s telecom growth story.”

The product is available in Delhi for Rs. 39.

Aircel is distinguished as a data-led telecom player that always strives to launch innovative products and services. Aircel led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Aircel was amongst the first telecom players to make 3G affordable to the masses. And now, with the launch of this first of its kind product – ‘One Nation, One Rate’, Aircel has taken a giant leap in the voice market as well.

About Aircel Limited

Aircel is India’s fifth largest and fastest growing GSM mobile service provider and a pan India operator. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services in 13 circles which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products & services and is credited with making 3G affordable to masses by launching Pocket
Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games, the first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel, an enriching engagement for the Youth and very recently the first telecom player to introduce Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. For more information, please log on to www.aircel.com.