Google’s new message on Gmail reads, “No new mail! There’s always Google Reader if you’re looking for something to read.”
This is a great way to advertise the other service of the company- Google+. Google’s little message is for those whose inbox is at zero, and you probably will never see it because you will rarely be in a position where your gmail inbox is absolutely empty. Google seems to be trying hard to promote Google+ as much as it can.
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