News : Apple announces 13-inch MacBook Pro with Retina Display – starts at $1699 or INR 114,900

Apple at the iPad mini event today unveils the 13-inch Macbook Pro Retina display. The all new 13-inch Macbook Pro Retina display features an core i5 or i7 intel 3rd generation “Ivy Bridge” processors with 8GB RAM and 768GB SSD.

Look at the press release below for details

SAN JOSE, California—October 23, 2012—Apple today introduced an all-new version of its popular 13-inch MacBook Pro featuring a stunning Retina display and all flash storage in a new compact design. At a mere 0.75 inches and 3.57 pounds, the remarkably portable 13-inch MacBook Pro with Retina display is 20 percent thinner and almost a pound lighter than the current 13-inch MacBook Pro.

“The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented with a new thin and light design, fast flash storage and a gorgeous Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With vivid colours, razor sharp text and more pixels than anyone else’s 15 or 17-inch notebooks, the Retina display completely changes what you expect from a notebook.”

The new MacBook Pro packs more than 4 million pixels into its 13-inch Retina display, nearly twice the number of pixels in an HD television. At 227 pixels per inch, the Retina display’s pixel density is so high the human eye is unable to distinguish individual pixels at a normal viewing distance, so images look sharp and text looks like it does on the printed page. With four times the pixels of the current 13-inch MacBook Pro, you can view and edit video in pixel-accurate HD and see a new level of detail in high resolution images. The 13-inch Retina display uses IPS technology for a 178-degree wide viewing angle, and has 75 percent less reflection and 29 percent higher contrast than the current generation.

Featuring flash storage that is up to four times faster than traditional notebook hard drives, the all-new MacBook Pro is extremely responsive, whether it’s waking from sleep or launching your favourite apps.* Fast flash storage combined with the latest Intel dual-core processors gives the 13-inch MacBook Pro with Retina display plenty of power to run your most demanding apps with ease.

The 13-inch MacBook Pro with Retina display features 2.5 GHz Intel Core i5 processors with the option to choose faster 2.9 GHz Intel Core i7 processors, Intel HD Graphics 4000, 8GB of 1600 MHz memory, and up to 768GB of flash storage. Two Thunderbolt and two USB 3.0 ports allow users to connect to multiple displays and high-performance devices, and a new HDMI port offers quick connectivity to an HDTV. The 13-inch MacBook Pro with Retina display also features a FaceTime HD camera, dual microphones, improved speakers, three-stream 802.11n Wi-Fi, Bluetooth 4.0, and a MagSafe 2 power port.

The 13-inch MacBook Pro battery delivers up to 7 hours of wireless productivity and can remain in standby for up to 30 days.** With the all new Power Nap feature in OS X Mountain Lion, your MacBook Pro with Retina display stays up to date while it sleeps. Power Nap automatically refreshes Mail, Contacts, Calendar, Reminders, and Photo Stream, and when the notebook is plugged in, downloads software updates and backs up your Mac using Time Machine.

Continuing Apple’s commitment to energy efficiency and the environment, the new 13-inch MacBook Pro with Retina display meets stringent Energy Star 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants, are PVC-free and are constructed of highly recyclable materials.

The new 13-inch MacBook Pro with Retina display ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone, iPad and iPod touch.

Pricing & Availability
The 13-inch MacBook Pro with Retina display is available with a 2.5 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 128GB of flash storage starting at INR,114,900 Inc VAT( INR 109,428 ex VAT); and with 256GB of flash storage starting at INR,134,900 inc VAT ( INR 128,476 ex VAT). Configure-to-order options include faster dual-core Intel Core i7 processors and flash storage up to 768GB. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/macbook-pro. The 13-inch MacBook Pro with Retina display is available today through Apple Authorized Resellers.

*Testing conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. For more information visit apple.com/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit apple.com/macbook-pro/features-retina/.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.