Fortune’s exclusive interview with Pinterest CEO Ben Silberman has revealed that the company has recently appointed Facebook’s ex-Director of Monetization Tom Kendall. Kendall architected all of (Facebook’s) early monetization strategies.
TechCrunch reported, when he left the company after four years in December 2011. Kendall is the most obvious choice to help turn Pinterest into a long term cash cow like Facebook has now become.
In 2011 alone, Facebook’s advertising revenues were a massive $3.2 billion, which is 85% of its total revenue. The company has essentially written the rule book on advertising inside social networks and is a great role model for new boys Pinterest, which has around 17.8 million users.
Only time will tells how much of an impact Kendall can make on Pinterest.
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