Sony Xperia SP launched in India for 27,490INR

With just a month after the official announcement for the smartphone, Sony brought their latest achievement – Xperia SP to India with an MRP of 27,490 INR. Good to see that India is now one of the countries in the list as chosen by the Android OEMs to recieve the devices first, probably because Google showed interest with Indian markets or maybe the sale records.

Sony Xperia SP features a 4.6-inch (1280×720 pixels) HD Reality Display at 319 ppi with Mobile BRAVIA Engine 2 for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analyzing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. Xperia SP runs on 1.7 GHz Dual-Core Qualcomm Snapdragon S4 MSM8960Pro processor with 1GB of RAM and 8GB on board memory which can be further expanded upto 32GB using microSD. All this hardware comes wrapped in a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the design, the color changing transparent bar also resides at the bottom which can be customized as a notifier or even dancing LED to your music.  It also has One-touch functions for easy content sharing with NFC to display content on your TV or to share music and photos between devices.

The Sony Xperia SP comes bundled with Sony Music and Sony LIV to provide users the privilage of using Sony services on their smartphones. The newly launched Xperia SP will be available in all Sony Centers and leading mobile stores across India by mid-April 2013. The smartphone will be arrive in two color options that are White and black with a free premium case worth Rs. 1,990.

Press Release
New Delhi, 10th April, 2013: Sony Xperia SP joins its existing members to deliver exceptional viewing experience, with a razor sharp HD screen housed in a beautiful design.

The latest smartphone from Sony offers the best of Sony with stunning premium design and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA Mode for extended battery life; and Sony’s signature media apps for enjoying photos, music, movies and games on the go.

Xperia SP – High Definition brilliance in a premium design

The Xperia SP utilizes expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analyzing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. The engine will make the adjustment by adding new real-time contrast optimization to the sharpness enhancement, high-quality colour management and noise reduction.

As well as delivering brilliant experiences, the Xperia SP looks beautiful too with a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the unique design innovation is the colour-changing ‘transparent element’ with customized illuminations which you can personalise to alert you of incoming calls and text messages. And you can even set the illuminations to pulse to the beat of your favourite music.

Exclusive apps

· Sony Music: Sony is all set to give its consumers an unparalleled & faster entertainment experience by offering 6 months free Unlimited streaming & music download of over 15 lakh songs such as International, Bollywood & Regional songs from Sony Music library

· Sony LIV: Sony will also have a unique video streaming app called Sony Liv. With this app, consumers can enjoy catch-up TV of SAB, Sony Entertainment and Max. Not only this, Xperia users will have exclusive access to special moments of KBC & Indian Idol. They can even watch over 77 programs and over 4500 hours of videos of their favorite programs

One-touch functions for easy content sharing

Also featured on Xperia SP is Sony’s One-touch functions, allowing you to easily and instantly enjoy music and photos across an array of devices, such as Sony’s SRS-BTV5 speaker and latest range of NFC-enabled BRAVIA TVs, with just a single touch. It’s sharing made easy with no wires, cables, or fiddling with settings necessary.

The newly launched Xperia SP will be available in all Sony Centers and leading mobile stores across India.

Also, with a purchase of Xperia SP customers will get a free premium case worth Rs. 1,990.