News : Micromax Canvas HD sets a new record for online sales, 9000 units sold within 24 hours

Canvas HD has been one of the most awaited products since the announcement of its launch earlier this year. The data received from their online partner, Snapdeal.com shows that the first lot of the Canvas HD was sold out within 15 minutes of announcing the sale at midnight of 14 February 2013. The second lot of 300 units of the phone was again sold out within 15 minutes of the sale at 09:00 am and the third lot of 1200 phones was sold in 45 minutes with the beginning of the sale at noon on the first day itself. Now they have over 9000 units booked in less than 24 hours.

Commenting on the sales, Mr. Shubhodip Pal, CMO Micromax, said, “The response from our consumers has been phenomenal and the demand has been increasing every passing minute. After the unprecedented success of the Canvas 2, we are overwhelmed with the customer response for Canvas HD. This is the first time our online sales partners have ever witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. The data also shows that 60% of the orders received online have come from the metros.”

He further added, “It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day. We expect the sales of this device to touch a new high in the coming weeks which will soon be available for sale at all leading retail stores in the country. We hope to further strengthen our leadership in the new phablet category in India.”

Commenting on the sales Mr. Tony Navin, Vice President – Business Development, Snapdeal.com said, “This product, one of the most awaited launches exceeded our expectations by a huge margin. We took this live at midnight and we were completely surprised to see all 500 units which we expected to sell in the entire day sold out within 15 minutes of launch. Our call volume shot through the roof with enquiries and we have replenished inventory levels to cater to more sales. In a category such as Mobiles, this kind of pace of sales beats our previous records that we have witnessed. Our partnership with Micromax is now more than a year old and has been one of the most exciting journeys for both the parties. We look forward to such meaningful associations in the future as well”

Currently the phone is being booked at a pace of 25 units per minute. Priced at Rs. 13,990, the Canvas HD can be purchased online on www.micromaxinfo.com.