Categories: BlackBerryNewsPhones

News: RIM cuts down prices by 26% on BB smartphones !!

 

RIM ( Research In Motion ) appears to be facing hard times, as these days they have now decreased the prices of their smartphones, following the line of decreased prices of their Playbook tablets which happened a few months back. The company have decreased the prices of some of the major mid-segment smartphones by almost 26% of the previous price.

Not only this, we also witnessed that they Company has improvised its marketing strategy these days with more advertisements and media publishing , along with the 1 year of free BBM service offer on many smartphones. This is sure to attract people for opting BB devices with such moth-watering offers at stake, but still the Android and iOS devices give BB devices a tough competition in the Indian market, as Android and iOS devices have a lot to offer , whether it be in terms of apps or features.

The revised prices of the smartphones are as follows:

  • Curve 8520 – Rs. 8,999 (Earlier Rs. 10,990) Price cut: 18%
  • Curve 9380 – Rs. 16,990 (Earlier Rs. 20,990 Price Cut: 19%
  • Curve 9360 – Rs. 18,990 (Earlier Rs. 19,990) Price Cut: 5%
  • Torch 9860 – Rs. 21,990 (Earlier Rs. 29,990) Price cut: 26%
When the RIM India Managing Director , Sunil Dutt was approached to comment on the revised prices , he commented:
“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more users, we are cutting the prices and this move will help us tap a wider base of the large market that India is.”
iAnnkur

A Social and Tech Enthusiast , and now a BLOGGER !

Recent Posts

SENS MJ 2 Neckband Review

SENS, a new wearables company in India launched a handful of devices in the country.…

2 years ago

Truke Buds F1 True Wireless Earbuds Review

The true wireless earbuds market is growing rapidly in India. Truke, a German brand with…

2 years ago

Jabra Elite 4 Active True Wireless Earbuds Review

Jabra has been one of the leading brands in audio peripherals since the company’s outset…

2 years ago

Nokia C01 Plus Review: The Budget Smartphone For Everyone!

The entry-level price segment i.e the price bracket under Rs. 10k has not seen much…

3 years ago

Infinix Smart 6 Review: The Best Value For Money Smartphone

Infinix is well known for launching a budget range of smartphones in India that offer…

3 years ago

Technology Trends That Impact Business Communication

Running a business requires more than just financial solid and customer relations. To successfully grow…

3 years ago