Idea Cellular today launched the Idea Ultra+ and Fab – two attractive handsets in India post their recent success in selling devices bundled with attractive data plans. The smartphones are priced at Rs. 4,999 and Rs. 8,300 respectively.
The Idea Ultra + is the higher end version and runs on an unspecified 1.3GHz quad-core processor with 1GB of RAM and it runs on Android 4.2.2 (Jelly Bean). a KitKat update may make it’s way eventually. A 2000 mAh battery would keep the phone juiced up. The resolution of the display is 480×854 pixels spread over a screen of 5 inches.
On the storage side, there is an internal storage space of 4GB, of which approximately 2GB is available for users, the Ultra+ also accepts microSD cards (up to 32GB).
The Idea Fab comes in at Rs. 4,999 with a 4 inch screen running Android 4.4.2 Jellybean and a 3.2MP camera. A 1.2GHz dual core processor powers the phone with 512MB of RAM to aid multi-tasking.
Idea Cellular is also providing special benefits, with 1.6GB of 3G data and free Idea TV for 3 months with a pack priced at Rs. 259 for existing subscribers, and 1.6GB 3G data and free Idea TV for 3 months with a pack priced at Rs. 261 for new subscribers.
Talking about the launch of the smartphones Sashi Shankar, Chief Marketing Officer, Idea Cellular, quoted : “With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and Fab will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones.”
