A free call and messaging app – LINE, which was launched three months ago, announced that it has reached an astounding 10 million users in India. LINE is in the race to be the number one communication app. It has enhanced its further marketing strategies and techniques.
Foreseeing the smartphone usage in India and the stiff competition, LINE has brought Katrina kaif as it’s brand ambassador. A soon to be released TV commercial will be seen featuring Katrina Kaif promoting LINE.
LINE has seen a tremendous growth in the past few months. Now that Katrina kaif is on board and connecting with the right marketing strategies, LINE is confident of reaching 20 million users by the end of this year. There will also be Katrina stickers available.
Apart from Katrina, LINE is also in partnership with
- Sony India: Sony will pre install LINE on the Xperia Z1 and Xperia C as well as launch a marketing campaign featuring LINE.
- Sony Music entertainment has opened LINE accounts to connect and cater to their fans with all genre of music.
- LINE has also joined hands with big Bollywood films “Krrish 3” and “Dhoom 3”. This would help LINE to connect to a huge number of audience and would also provide exclusive content to the customers.
LINE has always used innovative ideas and features in the app. They are all set to provide high-quality communication to Indian users. LINE is continuously introducing new features and services. It hopes to become the No.1 communication app provider.