We already knew that Samsung was going to announce a Super OLED TV along with its Korean cousin LG thanks to the banners outside the CES building and now its official. It has announced its own 55-inch TV, Samsung promises accurate color reproduction and “true-to-life picture quality” . Super OLED features self-emitting RGB sub-pixels and is faster than LED, according to Samsung, “virtually eliminating motion blur.”

The TV also features the company’s new “Smart Interaction” technology for TV control, relying upon two unidirectional mics and an integrated webcam for motion and voice control, and even face recognition like the 55-inch Lenovo K91 TV announced yesterday. And like the K91, the Samsung Super OLED TV is powered by a dual-core chipset that should allow it to run any of the company’s 1,400 Smart TV apps with ease. According to Samsung’s David Steel, Executive VP of Strategy, it will be on sale in the second half of 2012 while there is no word on the pricing yet – but surely this beautiful creation will be heavy on the pocket !