The revolutionary text input application from KeyPoint Technologies – Adaptxt launched a “branded Smartphone Keyboard”. Indian market has seen a steep 52% raise in smartphone penetration in the previous years. This keyboard is set to target these users and will let inventive brands connect directly with their users. This brand theme customized theme keyboard is set to target directly to the consumers.
Brands from all discipline can connect directly and will be enabled to provide live branding content. These brands can reach out to the potential 67+ million smartphone users. In this fierce competition, brands will be able to create an impact directly and measure brand loyalty and can create brand oriented fan base efficiently.
This will also be beneficial to the consumers, they can directly get close to their favorite brand and. This branded smartphone keyboard is aiming in revolutionizing new trends for greater audience interaction by providing a unique and powerful merchandising opportunity. This smartphone keyboard’s aim is to enable the brand to reach out to the potentially growing smartphone users in India which is estimated to be 256+ million by 2016.
This way of branding and reaching to the untapped consumers is efficient. It gives a power to deliver pertinent messaging even without interfering in the user’s privacy. The brand can be used to target specific smartphone users as per their choice thereby delivering the best return-on-investment.
Taking an example, suppose a Bollywood blockbuster wants to reach out to the people in mass, then it can align with Adaptxt’s Branded Smartphone Keyboard. Thus a unique movie style keyboard could be launched. The users could download the keyboard, texts, quotes and emoticons from the movie can be used which will create an impact on the people. Thus a movie branding can be done effectively and the right users can be targeted.
IPL teams can also align with the keyboard and information like including team lineups, player info, match centre info, player lingo, character emoticons and much more can be shared and used for branding. Interested users can download the keyboard and get regular updates.
It is not just for cinemas or cricket, any kind of brand can use this Smartphone Keyboard. They can easily use this for branding and connecting with the consumers directly. An example of the US based ‘spirit’ keyboard is given which will be replicated as per Indian needs for specific industries.
