LG Smart phone Idea Camp which commenced on 1 August 2012 was successfully completed with a grand finale on 6 October 2012. The participants showed huge interest and enthusiasm in the camp. The winning team comprising of 5 members, won INR 3,50,000 and an Optimus 4X HD Smart phone and an intern-ship at LG R&D center for the runners up. For more details read the press release below.
New Delhi, 9th October , 2012: LG Electronics’ innovative consumer- connect campaign, the LG Smartphone iDEA Camp, has culminated successfully, lifting the veil off the name of the winners who got to walk
away with a hefty cash prize-worth Rs. 1,000,000 along with LG Smart phones as an additional prize of Rs. 500,000. The LG Smart Phone iDEA camp, which commenced on August 1, 2012, witnessed an extremely encouraging and
enthusiastic response from the youth who unleashed their creativity and passion through this campaign. The international campaign, which kick-started from India, invited consumers from varied fields to submit their unique app, feature, concept, service, design or UI (User Interface) ideas that they desire in their Smart phones on www.lg.com/in/smartphoneideacamp. The contest received registrations from 3700 contestants and ended on 15th September, 2012. The eminent jury members of the Smartphone Idea camp narrowed down the vast number of entries received to Top 40 ideas.
The camp finale, which was held between 4th to 6th October, 2012, at the Le Meridian hotel, New Delhi, was conceived as an industry first where the Top 40 selected participants participated in an unique Innovation workshop called – LG Inno Jump. Inno Jump is LG’s creative problem solving process, designed to develop innovative ideas and solutions for products and technology. The Grand Finale of the “LG Smartphone iDEA Camp” saw the top 8 selected group innovators present their innovative ideas before a high powered jury comprising of Mr. Brian Kwon, Sr. VP Product Planning LGE Korea, Mr. Yong Joo Lee, President LGSI R&D. The winning team comprising of 5 members, walked away with the prize money of Rs. 350, 000. Further winners got Optimus 4X HD Smartphone and internship at LG R&D center at Bangalore, along with a promise from LG to use their ideas in the future LG Smartphone line-up.
Mr. Brian Kwon, Sr. VP Product Planning LGE Korea, said “it is amazing to see the response, we saw some great ideas. While a large chunk of the entries were app- centric, concepts related to the screen size, security of phones and the data within were immensely popular too. The Smartphone Idea Camp further proved that innovation is not some entity that is specific to a body of professionals; everyone can be innovative. LG’s Smartphone Idea Camp is in line with the concept that, since consumers are the demand generators and best deciders of what they need, the camp provided them a platform to express the same. The Camp was LG’s honest attempt to reach out to the consumers, gain their insights and get inspired from their imagination and think creatively and paint a new landscape”.
“India is at par with the global consumers when it comes to technological awareness, thanks to the
growing consumerization of technology. In a country like India, where the youth constitutes a huge
chunk of the population, one can only imagine the huge potential lying under the seams. The LG Smartphone Idea Camp was as successful as we had expected it to be, if not more. The sheer brilliance of the ideas received and insights gathered is incredible. The objective of this competition is to recognize the emerging talent in the design & technology category at the national level. The concept behind Smart phone idea camp is to promote ‘out of the box thinking’ and believe that sky is the limit when it comes to innovation. “, says Mr. Soon Kwon, MD, LG Electronics India.
Two years back, in 2010, LG created a bond with the youth by conducting a unique campaign called the Design Innovation. LG Cube invited design students from esteemed institutes to let their imaginations fly by designing devices that can be branded as ‘unique’ in every sense of the word. The objective of this competition was to recognize the emerging talent in the design category at the national level. This year, LG once again invited the youth to come and participate in another innovative campaign called the LG Smartphone iDEA Camp. The online campaign saw an overwhelming response from the consumers, constituting mostly of the college students and young adults. Large traffic of the entries came from participants who were active tech enthusiasts and mostly were engineering, M. Tech, B. Tech, MBA, marketing and design students from metros as well as small cities.
India is one of the biggest mobile markets in the world, with a total mobile subscriber base of 930 million. Smartphone sales have drastically surged worldwide in the past year. According to a survey conducted by Nielsen Informate Mobile Insights, there are 27 million smartphone users in urban India, which constitute a total of 9% of all mobile users in urban India. Industry analysts forecast the smartphone market in India to grow at a CAGR of 116.4 percent over the period of 2012-2015. Smartphones are increasingly gaining greater ground in the market, with a large segment of the same being aimed at the youth. The youth are the most technologically informed of the population, what with their obsession with everything new. Smartphones have now become an essential piece of kit for the youth which enables them to keep in touch with their friends in all sorts of ways. Apps too are wildly popular amongst the youth, who find innovative ways to develop and use apps for even the most banal things. Being connected to everyone and involved in everything via apps has become emotionally
important and an integral part of our daily lives.