One of the leading information and communications technology solution provider – Huawei, teams up with Royal Challengers Bangalore for IPL 2014. Huawei India will be the principal sponsor of RCB which is captained by Virat Kohli. Huawei logo is placed on the front of the jersey as a principal sponsor of the team. A significant brand exposure across the home ground stadium will also be showcased.
Soon joint marketing initiatives will be launched by both the partners which in-turn will keep the users engaged. Huawei had established its R&D centre in Bangalore hence RCB was its obvious choice. A strong local resonance for the brand is expected to be created with this partnership.