Box’s new promotion is all set to attract millions of users to its cloud storage service. Android users who download the updated Box app by March 25, will be eligible for a free lifetime 50GB storage upgrade. Free accounts having a 25MB limitation will also see an increase to 100MB.

Such promotions have also happened in the past with LG Android devices and Apple iPhones. The new version of the app released contains a much improved user interface which follows Google’s guidelines, the ability to install apps on SD cards, and the ability to perform multiple batch uploads.

Box’s new promotion is big news particularly because for regular users a 50 GB storage space would cost $19.99 per month. To be able to provide something of that magnitude free of cost to possibly millions of subscribers in the future is a huge statement by the company.