These days, there are lot’s of privacy issues being raised by various users and companies, especially when talking about Facebook and Google. Alexis Madrigal, the ‘The Atlantic,’ has written an excellent essay about the number of advertising and data collection sites that mine your data as you visit various sites on the web, and almost all the time without your knowledge.

There are some key points in his essay, how various sites collect your data at each site you visit, whether it’s New York Times, Atlantic, or Wall Street Journal. How the publishers, the advertisers and the middlemen collect the data and help in displaying the correct and useful advertisements to the user.

It is a long but worthy and important read, and go to The Atlantic link below for the full essay.