News: Zynga acquires “Draw Something” makers OMGPOP

After the success of the Angry Birds franchise, it looks like every other developer is jumping on the bandwagon. Draw Something popped out of nowhere in February 2012, turning into the faster growing social gaming sensation around.

The game, available on both iOS and Android platforms, has racked up more than 20 million downloads in its first week of availability and has achieved a rate of one billion picture uploads per week my mid March. This growth rate led social gaming leader Zynga to dish out $180 million on March 21st to acquire OMGPOP, the makers of Draw Something. Even though the entire portfolio consists of 35 other social games, it’s not hard to see that Zynga’s mainly interested in Draw Something and the massive following its built up over a short period of time. ß



Source : Techcrunch

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