Samsung today on June 20, 2014 launched one of the biggest ad campaigns promoting its flagship handset Samsung Galaxy S5. As you might know, Samsung launched its flagship device March 27 this year which features some of the revolutionary add-ons like water resistance, dust proof, faster auto-focus, heard rate monitoring, and dedicated fitness apps.
Observing the FIFA season, Samsung has announced a global marketing campaign called as Galaxy 11, which includes 13 top football players from around the world using Galaxy S5 and other Samsung Galaxy devices in an attempt to save the planet from alien domination in a football match.
Samsung also engages three of best football players in the world – Lionel Messi, Cristiano Ronaldo and Wayne Rooney. The Galaxy 11 squad includes: Lionel Messi (Argentina; Captain), Cristiano Ronaldo (Portugal), Wayne Rooney (England), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Franz Beckenbauer (Germany; Manager).
To support this campaign, Samsung has also released the Galaxy 11 Anthem to create an excitement amongst the football enthusiasts in the country. The video has been shot by noted music video director Chris Sims of DNA (Usher and Christina Aguilera) working with famed choreographer Jamaica Craft to create the upbeat football “dance” for this summer.
Samsung has also launched a consumer promotion offer for a free trip to Europe. Among the consumers who purchase a Galaxy S5 between June 14 and July 15, 2014, 11 lucky winners will get an opportunity to win a sponsored trip to watch Lionel Messi and Cristiano Ronaldo live in action in Europe. Adding to this, Samsung will be also offering up to Rs. 10,000 exchange on their old smartphone, pickup – drop care service and one time screen replacement on purchase of the flagship Galaxy S5. That’s a lot of money Samsung is putting in, go ahead and grab the deal.