With the new feat of 1 Billion Users, Instagram has added a new video app called IGTV. The app offers to share longer video in vertical format, same as we’ve seen in Instagram. Right now, Instagram only allows as 60 seconds video on its post and a 15-second video on stories.
The new IGTV app is integrated with the Instagram app and the users can watch content from people you already follow on Instagram. When you launch the app, it offers a selection of videos. From there you’ve to select a video and then you can tap the background to enter full-screen mode. Users can also switch between “For You,” “Following,” “Popular” and “Continue Watching” categories.
The creators have a separate channel from where they can post a longer video with a wider section of users. The IGTV app also allows the users to like and comment on those videos. There’s also an option for direct DM which allows you to share the link with your friends. Users can also access the videos from the Instagram app too.
We can see that the Instagram is working hard to attract the creators to use its Video format to give challenge the Android’s Youtube. Let’s see whether the users shifts from the regular horizontal format of Youtube to the new Vertical format of IGTV.
The IGTV app is available on the Android Play Store but you can also download it from here.
Download – IGTV App
Source – Instagram Blog
