Nokia unveils their new budget addition to the Lumia series, Nokia Lumia 510 with its first global launch in India. According to Nokia, the smart phone itself is the Diwali Gift to India at a price lesser than any Lumia available without compromising in the features. The pricing of the device is still not known but it will be less than 11k INR as confirmed Nokia India’s Director and Head Smart phone devices, Vipul Mehrotra. This Lumia will will featuring a 4-inch display with WVGA resolution (480×800 pixels) and a 5-megapixel rear camera but no front-facing camera. It will be powered by a 800MHz Qualcomm Snapdragon S1 processor with 4GB internal memory and 256MB of RAM run by a 1,300mAh battery. Nokia is also bundling with airtel to provide three-months of 500MB 3G data usage to make the users experience their premium services like Nokia Music and MixRadio.
The main target for this device is the Indian youth who can now have the windows phone experience at a reasonable price. The device is expected to land in markets in about 2 weeks from now, just before Diwali.
For details, give a look at the press release below.
New Delhi, October 23, 2012–Nokia, today, announced the Nokia Lumia 510, a smart and modern entry-level smartphone, for the first time in the world at a launch event in New Delhi, India. Designed for the youth, the Lumia 510 is Nokia’s Diwali gift to India that makesthe unique benefits of Lumia and Windows Phone even more affordable.
Featuring a bright, four-inch display and signature smartphone experiences found only on the Nokia Lumia range, the Nokia Lumia 510 will be available in stores across India starting first week of November, 2012. The Nokia Lumia 510 will be available in vibrant colors, such as red, white and black.
“With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points,” said Vipul Mehrotra, Director and Head, Smartphone Devices, Nokia India. “Nokia Lumia 510 is our Diwali gift to the Indian youth, as it has been designed specifically for markets such as India and offers them a fun and personal way to enjoy Windows Phone. People who use Windows Phone have realized how much more intuitive it is than other smartphone platforms and Nokia Lumia is the most complete embodiment of the Windows Phone experience. “
Following on from the success of the Nokia Lumia 610, the new Nokia Lumia 510 creates a robust line up of Lumia devices on the Windows Phone platform across price segments.
Consumer insights and third party research, such as Nielsen Informate Mobile Insights, have shown that entertainment, social networking, navigation, and downloading apps are some of the most popular smartphone activities amongst the Indian youth. The new Nokia Lumia 510 with its large four inch display, integrated social experience, Nokia Maps & Nokia Drive and some of the finest collection of apps, therefore, becomes a perfect companion for the young smartphone user.
Windows Phone is different to other smartphone platforms thanks to Live Tiles, making it easy to see incoming messages and updates, PeopleHub, which brings together contacts and updates from across social networks into one location as well as access to Microsoft Office and Internet Explorer 9 on the mobile.
Access to unique Lumia experiences makes the Nokia Lumia 510 unlike any other entry-level Windows Phone. By downloading Camera Extras exclusively to Lumia, people can enjoy fun ways to edit pictures taken with the 5 megapixel camera with auto focus. Nokia Maps, Nokia Drive and Nokia Transport offer the most comprehensive location and navigation suite of applications on any smartphone. Finally, the Nokia Lumia 510 will come with a 3 month unlimited Nokia Music and MixRadio offering. Through MixRadio, consumers can stream music directly to the phone, with the ability to listen to personalized radio channels, including offline listening.